Technology 
Sony’s crowdfunded MESH kit brings maker movement spirit to the connected home
Crowdfunding site Indiegogo attracts aspiring musicians, film students and tech startups. And a multinational company with billions of dollars in sales: Sony. The electronics giant aims to raise $50,000 on crowdfunding site Indiegogo for its MESH project—a network of toy-like … Continue reading
This anti-gravity paint tool eliminates drips and spills, hits Kickstarter on Friday
The vast majority of the products we cover run on electricity, either from a wall outlet or a battery. But they’re all designed to be used in the home. The Paint Handy doesn’t use power at all, but we’re bringing … Continue reading
Oral-B Pro 5000 Bluetooth toothbrush review: Don’t buy it for its Bluetooth feature
There was a time when Bluetooth was a technology in search of a purpose. Now you’ll find the wireless protocol in everything from smartphones to speakers, headphones, light bulbs and yes, even toothbrushes. The smartphone app for Oral-B’s Pro 5000 … Continue reading
Linksys EA9200 802.11ac Wi-Fi router review: Solid feature set; mediocre performance
The router industry got a bit over its skis when it started shipping so-called “wave 2” 802.11ac routers. The hardware is real, but the firmware to turn it on still isn’t available. If you have a lot of wireless clients … Continue reading
Linksys EA9200 802.11ac Wi-Fi router review: Rich features, poor performance
The router industry got a bit over its skis when it started shipping so-called “wave 2” 802.11ac routers. The hardware is real, but the firmware to turn it on still isn’t available. If you have a lot of wireless clients … Continue reading
[Tribune] Comment transformer les données en connaissance client ?
Du bon usage de la data dépend la conception de messages ultra-personnalisés, demandés par les clients.
Saint-Valentin : booster son image et ses ventes avec le RTB
Avec 12% de Français qui fêtent la Saint-Valentin et dépensent, en moyenne, 142 euros par personne, les marques ont tout intérêt à profiter des avantages du RTB pour se mettre en avant.
L’abonnement devient plus agile
Levier historique de la fidélisation, l’abonnement effectue un lifting en profondeur. Poussés par la crise et les nouvelles manières de consommer, les annonceurs s’adaptent.
5 exemples inspirants d’infographies interactives
La data visualisation, de plus en plus digitale, permet à un nouveau format d’émerger : l’infographie interactive. Présentation en 5 exemples réussis.
Avec Flow, Prisma parie sur le slow média
Echapper au flux pour atteindre le flow, c’est la promesse du nouveau magazine féminin en kiosque cette semaine.
