Technology 
Les logos de musées : entre marketing et médiation
L’identité visuelle, et plus spécifiquement le logo, apparaissent comme une émanation du marketing. Pourtant, ces outils sont aussi présents chez les musées. Utilisé par de tels acteurs, doit-on parler de marketing, ou plutôt de médiation? Quelles sont les tendances créatives … Continue reading
Russia might ban Tor and virtual private networks
The Kremlin is rumored to be prepping new restrictions that would block the use of Tor and VPNs inside Russia. Russia has been increasingly antagonistic towards these services in the past 12 months, and funded research to block or break … Continue reading
Personal weather stations can expose your Wi-Fi network
In the latest Internet of Things security blunder, personal weather station devices made by Netatmo were found sending users’ Wi-Fi passwords back to the company over unencrypted connections. Netatmo weather stations can be used to monitor indoor and outdoor temperature, … Continue reading
Foreigners in North Korea receive special WiFi access, its citizens don’t
The restrictions imposed on North Korean citizens are staggering, and most of the country is actually disallowed from accessing the internet. But if you’re a foreigner, it seems that supreme commander Kim Jong-un is willing to let you use Pyongyang’s … Continue reading
Mattel’s iconic View-Master becomes a VR headset
If you’ve tried Google Cardboard and are over the age of 30, you’ve probably noticed some parallels to those old View-Master stereoscopes. Now, Mattel is embracing the comparison with its own virtual reality headset. Starting this fall, Mattel will sell … Continue reading
ET deals: Dell Inspiron 15 7000 laptop for $649
Looking for a powerful laptop on the cheap? Check out this Inspiron 15 7000 from Dell. Not only does it feature a 5th Generation “Broadwell” chipset, but it includes discrete graphics and a full 1080p display as well. Whether you’re … Continue reading
Tiny robotic hands could deliver drugs, assist surgeons
Scientists have created microscopic robotic grippers that could travel the body to release drugs and remove tumors that would otherwise be inaccessible.
How to watch over-the-air broadcasts on an Xbox One (even though Microsoft’s TV tuner isn’t available stateside)
Microsoft makes a big deal about how the Xbox One lets you watch live TV directly through the console. Just plug your cable box into the HDMI In slot, they say, and you can view the full channel guide and … Continue reading
[Saga] Datawords, le marketing digital en mode multiculturel
Un même contenu peut-il se décliner indifféremment dans tous les pays ? Assurément non, répond l’agence Datawords, pionnière en matière d’e-multiculturalisme.
Marketing mobile : suivez les innovations du Brésil !
Arrivé sur le tard sur le digital, le Brésil rattrape son retard à toute allure et passe directement en mode mobile. Une aubaine pour les marques, toujours plus proches de leurs consommateurs.
