Technology 
WhatsApp et WeChat : état des lieux
L’agence conseil en stratégie sociale dresse un état des lieux comparatif de deux des plus grandes applications de messagerie instantanée, qui mènent des stratégies opposées.
Les 10 idées marketing à ne pas rater cette semaine (16-20 mars)
La rédaction a sélectionné pour vous 10 informations marketing percutantes. Au menu cette semaine : la voiture connectée, les stars de YouTube et les consignes de sécurité d’Air France.
IREP : Les recettes publicitaires des médias en baisse de 2,5 % en 2014
En 2014, les recettes publicitaires nettes des médias poursuivent leur repli, mais moins fortement qu’en 2013, selon l’étude de l’IREP et France Pub dévoilée le 19 mars.
Chronodrive simplifie la liste de courses avec un boîtier connecté
Chronodrive, filiale d’Auchan, vient d’annoncer le lancement du service IZY. Cette initiative, reposant sur le boitier connecté Hiku, permet d’établir sa liste de courses directement depuis la cuisine.
[E-Commerce One to One] Les nouveaux enjeux du retail selon Google
Le directeur général de Google France, Nick Leeder, à dévoilé la vision de Google sur les enjeux autour du digital, et leur impact sur le retail.
Z-Wave Alliance announces IoT competition to lure developers to its fold
When it comes to recruiting companies to Internet-of-Things initiatives, the Z-Wave Alliance seems to have taken a leaf out of the Thread Group’s book by dangling the free-membership carrot in front of up-and-coming smart-home innovators. The yearlong Z-Wave Labs Program … Continue reading
The fitness fanatic’s guide to earbuds: Everything you should consider before you shop
Headphones can make or break a workout. Music is a fantastic motivator, and being able to hear your music (while also being able to hear what’s going on around you) is incredibly important. And there’s nothing more annoying than having … Continue reading
Sennheiser MX 686G Sport earbuds review: These workout earphones make few sonic compromises
For many people, sports headphones are more about working out than listening to tunes. We’re looking for sweatproof, water-resistant, tangle-free earbuds that let deliver adequate musical performances while allowing just a bit of ambient noise to creep in so we … Continue reading
Yurbuds Leap Wireless review: These earbuds stay in your ear—no matter what
I love wireless headphones, especially when I’m working out. But the bulk of most wireless earbuds renders them susceptible to repeatedly falling out of my ears and interrupting my workouts (though, to be fair, I have small-ish ears). Luckily for … Continue reading
Monster iSport Super Slim wireless earbuds review: These bulk-free earbuds offer bright, peppy treble
When it comes to working out, wireless headphones can be amazing: No cord feedback while you run, no catching wires on the Olympic bar, no carrying your phone around because the wire is too short. And Monster’s iSport SuperSlim wireless … Continue reading
