The future of marketing in Africa is SPIDE (Speed, Precision, Insights, Data and Engagement)

According to McKinsey, the African consumer market is expecting to grow by 400B in 2020. For marketers and business leaders, it is the single biggest business opportunity in Africa over the next 5-10 years. How do businesses capitalize on this growing market is easier said than done. For one, Africa is a collection of 52 diverse