Yovo bets on security to stand out from the pack of ephemeral messaging apps

There’s a new disappearing message app in an already crowded market, but this one isn’t from a Snapchat-like startup. Yovo has some of the same features—namely the self-destructing photos—but unlike its rival, the new iOS app’s roots are in serious DRM tech. Yovo is shorthand for “you only view once,”